To answer the second question first, AdamReisinger.com has become "You Only Blog Once", as explained in detail in this post.
Answering the first question, You Only Blog Once is a daily sports and pop culture blog, because there aren't already 17,000 of those on the Internet. Initially, YOBO will focus on basketball, television and comics, since those are the things I focus on, but I'm looking to expand that scope.
Along those lines, if you'd like to write for You Only Blog Once, either on a subject we already cover or on one you think our readers would like, please contact us. All you need is a writing sample and a Google account.